News Release

For Immediate Release - June 04, 2012 

Worldwide ERC News Release
Anita Brienza
SVP, Worldwide ERC® Communications and Marketing
+1 703 842 3404 direct 
abrienza@WorldwideERC.org 
 

Worldwide ERC® Announces Karen Yuen as Asia Pacific Director 

Arlington, VA, USA: Worldwide ERC®, the workforce mobility association, is pleased to announce the hire of Karen Yuen as Asia Pacific Director through global professional services firm The Kellen Company.  Yuen, who is based in Beijing and Shanghai, is responsible for accelerating the expansion of the organization’s branding and position in the Asia-Pacific region.
 
Yuen brings broad global experience to her new position. From 2005 until joining Worldwide ERC®, she was the Director of Business Development and Marketing at the American Chamber of Commerce in Shanghai (known as “AmCham Shanghai”). In that role, she reported to the President and held responsibility for growing the Chamber’s business base. While at AmCham Shanghai, she established and fulfilled business plans to expand membership, services, sponsorship, advertising and publications. She also managed all services and membership engagement programs, including the development and implementation of new initiatives. Yuen previously was Asia Pacific Circulation Sales Manager for USA TODAY International, where she managed the newspaper's bulk sales business, with a focus on five-star hotels and international airlines. She also gained global experience as Membership Marketing Manager for Peninsula Hotels and New World Hotels International.

Yuen studied Hotel Management in Switzerland and earned her BA in Hotel and Catering Management at the Hong Kong Polytechnic University. “Karen brings considerable experience in meeting member needs through her range of responsibilities and recognized success at AmCham Shanghai,” said Peter Morris, Vice President, Worldwide ERC®. “This is another significant demonstration of our association’s commitment to the current and future needs of our members in providing education, certification, research and networking in the Asia Pacific region. ”

About Worldwide ERC®
Worldwide ERC® is the recognized industry authority on relocation and international assignments in the U.S. and major global traffic areas. Worldwide ERC® is headquartered in the Washington, DC metropolitan area. Contact Worldwide ERC® at +1 703 842 3400, or visit www.WorldwideERC.org

About The Kellen Company
Founded in 1964, The Kellen Company is the leading global professional services and association management firm with offices in Atlanta, Beijing, Brussels, New York, Singapore and Washington D.C. and global alliance partners  in China, India, Japan, Middle East and Singapore. For more information on The Kellen Company, visit www.kellencompany.com