Innovation Spotlight

SPONSORED CONTENT: Innovation and Iteration in the Ever-Changing Relocation Landscape

In a world of 24/7 connectivity, when technology has crept from your desk to your lap to your pocket to your wrist, the relentless pace of change and constant access to information can sometimes seem overwhelming.

Maybe you love the idea of being able to see what’s in your refrigerator without opening the door or having your water bottle tell you to hydrate more often. Or maybe you long for a time when the only “single source of truth” was the Encyclopædia Britannica and the only thing that happened in the cloud was rain or snow.

Either way, in order for companies to remain relevant and successful, it’s vital to stay aligned with the trends of the day—while also looking far enough ahead to create your own trends. In 1955, a small company from Wilton, Connecticut, named Associated Homefinders innocently founded the corporate relocation industry when it began offering a single service: home-finding assistance to employees relocating to another city within the United States. Sixty-three years and a few name changes later, Cartus Corporation is now a leading global mobility firm worldwide, managing nearly 162,000 moves in 2017 alone.

The secret to Cartus’ success is no secret at all. Without the right people, it would be impossible to become and remain a leader in an industry devoted to assisting customers during one of the most stressful times in their lives. These days, however, having the most talented and dedicated professionals on your side isn’t enough. With advances in physical and digital tech changing the way we access information, the next generation of relocating employees needs the next generation of relocation technology to ensure their moves are as successful as possible.

Building Next-Gen Tools for Next-Gen Moves

According to demographer and mobility researcher Thomas J. Cooke of the University of Connecticut:

A common presumption is that the widespread adoption of advanced information and communication technologies (ICTs) over the last several decades enhances residential mobility and migration.”

In other words, when it comes to moving, people tend to think that more tech = better.

However, according to Cooke’s 2017 paper, The effects of information and communication technologies on residential mobility and migration:

ICTs are capable of both enhancing and impeding residential mobility and migration.”

[Emphasis added.]

Although company-sponsored relocations certainly differ from self-selected ones, the implication remains the same: the only thing worse than no tech is bad tech. So how do you make sure you don’t end up with a useless digital paperweight at the end of a months-long development cycle? Simple: you get Agile.

Adding Agility Boosts Tech Credibility and Mobility Ability

The old waterfall model of conceiving, designing, constructing,testing, and finally deploying a “finished” product might be a logical approach where physical safety is a concern. (See the exploding Hoverboard fiasco of 2016.) But when it comes to developing new online tools for today’s mobile workforce, waterfall is too slow, too expensive, and too inefficient at adapting to marketplace realities.

That’s why Cartus follows the core tenets of the Agile process to develop modern, flexible software solutions that can be rapidly enhanced over time. To this end, we are extremely excited about the possibilities offered by our latest technology offering: the Cartus MovePro Toolkit℠.

MovePro Toolkit is a dynamic suite of digital tools that provides clients and their employees with easy-to-use products to navigate the entire relocation process. The first innovative offerings from Cartus’ Product Solutions team, these new technology tools include three specifically created for relocating employees and one built for mobility managers.

MovePro Timeline℠

Powered by Cartus’ Leading Edge Analytics Practice, LEAP, MovePro Timeline gives transferees and assignees a bird’s-eye view of their entire move, alerting them to key tasks while predicting future events. To keep employees on track, all activities associated with the move dynamically shift in real time as new data is entered.

MovePro Dashboard℠

MovePro Dashboard is a business intelligence tool created with the modern mobility manager in mind. Completely customizable, the tool allows users to configure and reconfigure more than 30 key performance indicators that they deem most crucial to their relocation program.

MovePro BenefitsBuilder℠

MovePro Benefits Builder provides a new way for employees with benefits-based policies to manage their relocation journey. The interactive tool allows users to customize their relocation package by choosing the services they want from their bank of relocation benefits.

MovePro SmartWallet℠

MovePro SmartWallet gives employees eligible for lower-tier benefits access to robust relocation tools and resources such as automated lump sum payment requests and disbursements, a cost estimator and expense tracker, and global supplier recommendations and self-referral options through a vetted network.

MovePro Toolkit

Forward to the Future

MovePro Toolkit represents the next phase in Cartus’ technological evolution, with more solutions to follow. Our Agile development practice guards against stagnation and insulation by ensuring that we are constantly innovating and iterating in response to real-world user feedback. I’m extremely proud to lead our Product Solutions team in this endeavor and could not be more excited about the possibilities ahead—both for our company and the industry as a whole.

For more information: Visit www.cartus.com/movepro.

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