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Earlier this month, mobility leaders sat down with Worldwide
ERC® president and CEO Peggy Smith to discuss where they see the industry
From CEOs to client relationship managers, experts shared
their unique perspectives and experiences as part of the 2018 Americas Mobility
Conference. These great Leadership
Unplugged conversations produced a couple insights that mobility
professionals should consider as they move into the future.
With the business world constantly evolving, how can the
mobility industry keep pace? According to a few of our experts, prioritizing innovations
is the best approach. This helps to purge the daily noise that can distract
organizations from continual growth.
But that’s not enough – other interviewees cited that
keeping business goals in mind is key to addressing—or even creating—disruption
in the mobility industry. Sometimes, those “shiny things” that are
trending elsewhere may not be right for your organization and should be
And that chaos? It will fall by the wayside if those
priorities are adhered to. Daniela Alpert, GMS of Crater Group agreed:
Another trend to watch that came out of the 2018 Americas
Mobility Conference is the continued focus on the client and/or end customer.
Don’t all organizations do this? Not necessarily. Former
chairwoman of Worldwide ERC®’s board of directors and current CEO of Plus
Relocation Services, Susan Schneider, SCRP, GMS, noted that there may be a disconnect within the
“…sometimes, we create solutions based on what we think our
customers want and that most people do not know their customers well enough.”
“…in order to know your customers, you need to start with empathy. You need to
truly understand them through qualitative design. Then, you can build a
platform, program, or a solution – really solving the problem and not missing
The fact is, customers’ needs are changing, and companies
must adapt and be comfortable with that change.
Baird & Warner’s Sue Carey, SCRP, SGMS-T sees the
industry connecting with the customer on an individual level to
provide better, more customized service. Kathleen Baker, CRP, GMS-T of Cultural Awareness
International, Inc. envisions a similar future, citing the rise of freelance workers and the
Related: Alternative Talent: Tapping into ‘Gig
As Robert Horsley noted, the pace of business is
“unprecedented.” Instead of playing catch-up, the mobility industry should
look to embrace change, disruption, and new ways to conduct business to better
serve the customer in a more personalized manner.
What to hear more from
our Leadership Unplugged guests? Watch all of the videos here. Then, head over to the Community to discuss the insights and ideas they shared at the 2018 Americas
Mobility Conference. Also, don't forget to download our new report, "The Perfect Storm: Talent Mobility Leaders Decode the Future," for more expert insights on the future of the mobility industry.