Member Spotlight: Tiffany Curry, Broker/Owner at Berkshire Hathaway HS Tiffany Curry & Co., REALTORS®

WERC Staff - Feb 19 2024
Published in: Mobility
| Updated Feb 20 2024
Each installment of this series will introduce you to a different member of WERC, offering a glimpse into their unique career trajectories, insights, and contributions to the realm of talent mobility. 

In this member spotlight series, we will delve into the heart of the profession by shining a spotlight on the diverse and accomplished members of WERC. 
As the premier trade association dedicated to advancing the field of talent management and global talent mobility, WERC brings together professionals from various industries, backgrounds, and expertise levels. Each installment of this series will introduce you to a different member of WERC, offering a glimpse into their unique career trajectories, insights, and contributions to the talent mobility space. 

For our first spotlight, we connected with Tiffany Curry, a broker and the first 100% woman-owned Berkshire Hathaway HomeServices franchise owner in Houston, Texas.

How did you get started in the global talent mobility space?

I started in global talent mobility my first year out of college. I was at Prudential Real Estate at the time. The real estate market and economy were experiencing a major downturn as the U.S. was entering a recession. This was hindering the sale of homes, including relocation listings, which influenced whether or not talent was willing to remain with the same company or move. My manager at the time noticed a shift in the age of consumers and the new workforce and the growing disconnect. Everyone had moved to the online era. To engage a younger audience, she added me to the team to better connect with this growing audience, as I was using a creative approach that leveraged technology as my business had begun to take off using tech and the internet. This was the wave of the first iPhone, which had a significant impact on consumer expectations and the global workforce. A new era had arrived.

What are some of the key milestones or achievements in your career?

Entering my 17th year in global mobility, key milestones in my career have been being named to the Swanepoel 2022 Most Influential Executives in Real Estate Watchlist; the Houston Business Journal 40 Under 40; Houston REALTOR® of the Year 2011 (out of 25,000 members, the youngest in history); ranking in the top 1% worldwide specializing in global and luxury; and having been asked to speak at the same event in Canada that featured a former United States president in 2022. Other milestones have been serving as a board member for real estate’s most active global real estate tech fund in addition to serving on the National Association of REALTORS (NAR) Executive Committee over the years as well as a NAR president’s liaison leading national teams.

As a wholly woman-owned company and the first sole African American owned Berkshire Hathaway HomeServices franchise owner in the world, it also has been a milestone and honor for my company to have been selected and featured in the NAR’s REALTOR Magazine, Black Enterprise, and Inman News for our innovation, impact, and influence in real estate. Less than 6% of REALTORS are African America, and even less of those are woman-owned companies. Over 62% of REALTORS are women, yet most companies are not owned by women. These milestones are significant as they elevate opportunities for women and diverse and global cultures in the future.

An achievement I have recently added is obtaining the WBNEC and MBE certifications. Also, our company has achieved excellent 100% customer satisfaction ratings for our first three years straight and houses a full global division. It is a milestone to transition from servicing to owning and operating a group of talented professionals elevating and providing diversity in the global mobility marketplace. Our experienced relocation team are driven from a broad range of backgrounds and cultures who speak multiple languages with an average of 16 years of experience in global mobility.

What do you see as the biggest challenges and opportunities in this industry? 

The biggest challenges I see in the industry is the caution to adapt to the ever-changing and growing demand in talent mobility, as the talent is now evolving into an open mindset. The need to recruit and retain talent will become more dependent on flexibility and lifestyle in the workforce. Opportunities I see are getting back to basics and asking what people want and actually giving it to them. It’s a simple question; however, it is one that is most often overlooked or one that is sometimes not fully carried out. Future generations are reluctant to settle for how things have always been or were. They want more flexibility and creativity in their positions. The industry has an opportunity to get on board, engage, and grow with the changes.

Are there any emerging trends or innovations in talent mobility that excite you or that you believe will shape the future of the industry? 

Yes. Artificial intelligence, ChatGPT, and information technology are creating an emerging new world. Globally, people want and crave the Apple experience and the Amazon convenience. Gen Y is pressing the envelope; they are taking multiple industries in new directions. Gen Z will be even more impactful on the way we operate in global talent mobility. Now more than ever, it is vital to future cast our destiny. Leveraging the right technology is key in addition to value-added innovative solutions that enhance the efficiency and effectiveness of not only the workplace but also in their lives with their families as well as pets. NAR surveys revealed that millennials heavily considered their pets in their decision-making process. DINKS (dual income, no kids) are also playing a factor in the ability to attract and retain talent. The separate phases of Gen Y are evolving into new seasons and expectations in their lives and careers. They are progressive and moving forward with the growth of innovation.

Do you have any recommendations or advice for aspiring leaders in this industry? 

Yes. My advice for aspiring leaders is “Be yourself; everyone else is already taken,” a quote by Oscar Wilde. Find a mentor and stay the course. Bring your vision and ideas to the table and always ask for help when needed. Be vulnerable. Remember, growth takes time. Also remember the acronym TEAM: Together Everyone Achieves More. No matter where you started, it is about the journey and the experiences along the way. Give back, and continue learning while finding your passion.