Let’s face it, the moving industry historically hasn’t been the most tech-savvy and often follows age-old processes that have worked—until now. In a consumer-driven society where customers want instant, immediate gratification, moving company owners are tasked with how to deliver on this need. The in-home estimate is a century-old process where we have conformed to the thinking that the only way to provide a customer with a quote is by physically visiting their home. The availability and worldwide usage of smartphones enables an automatic technology upgrade for everyone, including movers. If a picture is worth a thousand words, then a video is worth a million. How can we as an industry leverage video technology?
Consumers are accustomed to an on-demand trend, where everything is accessible at a tap of a button. We also need to realize that buyers have been empowered with these breakthroughs, and word-of-mouth marketing is stronger than ever. For movers, this means moving-estimate simplification and removing current pain points. Take corporate mobility as an example. Employees lead extremely busy lives, and what they are looking for is flexibility—scheduling moving estimates during their off hours, and not wasting too much time on it—especially if you take into consideration that the entire moving experience that they will go through is extremely stressful and time-consuming.
You can’t neglect the increasing influence of millennials. Not only did they completely change the way they consume information, but they’ve also reinvented how actual moves look. Companies are forced to offer diverse and flexible assignment packages as the global mobility programs are expanding. Millennials now prefer alternative policy practices, short-term assignments, and one-way transfers.
The problem with the old way of conducting estimates on-site is that they are quite inefficient on so many levels. Not only do they take a big chunk out of your budget, but they are also inconvenient for transferees. A leapfrog product is changing that by making it super easy and address key pain points movers currently feel. Video surveys are not a novelty. Moving companies have been using Skype, FaceTime, and other video solutions to connect with their customers in the past. But is this truly a way to reinvent the industry and make things convenient? No, it’s not.
Any moving estimate starts with scheduling. Customers need to be able to reach you first and book an appointment at their convenience. On the other side, moving companies want to have a synced calendar to avoid delays and overlaps. Movers need a multifunctional product, which provides them with a sheer variety of features, security, branded experience, and ease of navigation. What they want is one solution that offers not only video survey capabilities, but also unlimited online storage, auto-scheduling, generation of prospects, simpler cubing, training, and support.
To enhance the sales efforts for this year, you have to establish a solid online presence. Performing video estimates allows you to conduct more surveys and save time. The first direct impact of video surveys is the time saved. They boost productivity, as more estimates can be conducted on a daily level. Secondly, a major reduction of the sales overhead happens, as unnecessary costs are eliminated. Of course, how big a decrease will depend on the individual markets. Without a doubt, technology paves a more transparent way for movers to expand their reach and handle higher demands more efficiently.
Over time, nearly all moving professionals and their clients will perform estimates through video technology. What we’re seeing right now is just the beginning. Video surveys will have a massive positive impact on how thousands of moving companies drive business growth, and how millions of people get a better moving experience. Organizations that fail to adapt will sooner or later lose their edge, while the ones who embrace innovation and let customers be in charge will thrive. It’s a big change to undertake, but the payoff is potentially enormous.