Worldwide ERC®, the organization that empowers mobile people, welcomes Whye Ko Tan to its business development team as Managing Director Sales, APAC. Tan has more than 20 years of relationship-building and sales experience in executive-level organizations with worldwide influence. His work, which incorporates various media platforms, includes experience with events, thought leadership, research, advertising and digital sponsorship. He holds responsibility for Worldwide ERC®’s APAC business relationships, assessing and leveraging the competitive environment, achieving growth targets and representing the organization at regional events. Tan also will oversee all work related to Worldwide ERC®’s APAC Leadership Committees and Councils.
“Because the APAC market is diverse, nuanced, and often intricate compared to the U.S. and Europe, we are looking to Whye Ko’s cultural, historical and business knowledge to develop and grow relationships in region,” said Worldwide ERC® President and CEO Peggy Smith, SCRP, SGMS-T. “Coupled with his experience in significant global content and business news environments, we are energized about the insight and fresh perspective that Whye Ko brings.”
Tan was most recently Regional Director, Asia Pacific Region and the New York Times Licensing Group, where he developed and implemented the strategic sales direction for the organization. He has also held business development positions at The Economist, The Economist Intelligence Unit, Dow Jones Newswires and AFX Asia. Says Tan about his new role with Worldwide ERC®, “The world economy has undergone a rapid process of globalization, and we are starting to see that organizations in APAC are expanding their operations outside of their home territory to access new markets. It is an exciting time for the mobility industry in the APAC region.”