Canada Remains Key Mobility Destination for US-Based Employers

According to new survey data, Canada remains a key destination for U.S.-based employers, demonstrating the lasting relationship between these two countries for workforce mobility.

The COVID-19 pandemic has undoubtedly taken its toll on the border between the United States and Canada, where travel remains restricted to essential travel as of late April. However, according to new survey data, Canada remains a key destination for U.S.-based employers, demonstrating the lasting relationship between these two countries for workforce mobility.

Nearly 60% of employers looking to Canada for expansion

According to Envoy Global’s survey of 500 U.S.-based human resources professionals and hiring managers, 57% of survey respondents indicated that they are considering Canada for expansion, or already have an office there. These employers are being driven by access to or expansion in Canadian markets (37%) while 31% of respondents explicitly cited the ability to place foreign talent there as an alternative to the United States.

What else is behind this attraction to Canada’s market? Over half of respondents (52%) indicated that they believe Canada’s immigration policies are more favorable to those in the U.S., in addition to employers citing Canada’s larger quantity of available visas, and a “more favorable permanent residency process” as significant driving factors.

This may come as no surprise, as Canada has frequently been cited as a top destination for U.S. expats, too. In addition to its close proximity to the States and their shared border, U.S. expats look to Canada for its education and livability. Permanent residency opportunities for skilled workers were expanded in early 2021, according to the survey, in addition to new visa pilot programs aimed at attracting talent. Plus, Canada is on track to welcome 401,000 new immigrants in 2021, with a vast majority qualifying as skilled workers.

The importance of mobility across the North American-EU trading partnership

The strategic partnership between the U.S., Canada, and the European Union (EU) is crucial for the workforce mobility industry, which is why Worldwide ERC® hosted the WECAN: Mobility Across the Pond conference last month, a virtual two-day summit hosted by leading mobility associations Worldwide ERC®, EuRA, and CERC as they focus on the importance of mobility within the North American-EU trading partnership.

This included the signing of a joint declaration as WECAN (Worldwide ERC®, EuRA, CERC Association Network), where these associations committed to collaborate in areas of research, education and advocacy in their respective countries and through participation in international bodies to make it easier and faster for employers to recruit and deploy international talent. With a mission focused on recovery, recruitment, and recognition, the joint declaration serves as a transatlantic commitment to partnership as mobility meets the needs of a post-COVID workforce.

Continue the Canada conversation at the Spring Conference!

Don’t miss the virtual Spring Conference session “The Canadian Connection... Cross-border Policy Insights (to/from Canada and the US, and within Canada)” which will explore how and why U.S. companies create policies for moves in Canada, how policies should/could be designed, an update on the real estate market and how it affects relocation programs, and more. Join us for this session and more from 24-26 May, where we’re retaining all of the key elements of our in-person event: dynamic speakers, robust concurrent educational sessions, an extensive marketplace and exhibition hall, networking opportunities and events. Register now and join us!

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