Mobility Minute Weekly Newsletter

Delivered by e-mail every Friday, Mobility Minute brings original and curated reporting, industry events, and community news to members of Worldwide ERC and industry stakeholders.

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1^st Display Ad
468 x 60

Contact a sales representative for rates and availability

2^nd Display Ad
468 x 60

HTML Sponsored E-blast

Send a Targeted Eblast to (client) membership promotingproducts and services that you want the industry to knowabout right now. The Targeted E-blast can be refined to specific demographics and quantities to fit your target audience.

Materials Requirements for Advertisers

Fully designed, ready-to-send email in an HTML file
- Email platforms can display your content differently,
  so it is recommended to use a testing service to
  confirm html validation and deliverability of code.
Subject line for email (40 characters; 78 maximum)
Pre-Header text for the email (75 characters maximum)

HTML Requirements

650px wide (recommended)
Footer to include Company Name, Valid Postal Address,
Email Address.
Mobile responsiveness
Build the HTML file with tables instead of DIV; DIV does
not work well with email
All images and fonts need to be linked to the appropriate
files hosted on your servers (no local files)
All hyperlinks need to be embedded

Deadlines and Proofing

Materials are due at least two weeks prior to the email send date.
All content is subject to review
Materials that do not meet stated advertising specifications will be rejected.
Necessary alterations are the responsibility of and at the expense of the advertiser.
A proof from the email system will be sent for advertiser
approval.
A delay in materials or advertise approval could
jeopardize the send date and result in pushing to another
month due to the availability of this eblast opportunity.

Helpful Hints For Positive Metrics and CAN-SPAM
Compliance

Avoid a single image as the eblast.
The "Subject Line" should be positive and accurately
reflect the content of the message. Consider the mention
of an "offer".
Identify the message as an ad.

Media Kit Language:

Send a Targeted Eblast to (client) membership promoting
products and services that you want the industry to know
about right now. The Targeted Eblast can be refined to
specific demographics and quantities to fit your target
audience.

Learning Zone Webinar

These 60-minute presentations allow you to showcase your organization’s approach to a common industry problem or opportunity. These events should not promote a product or service, but can highlight expertise and R&D in approaching a solution

One Take

Your c-level executive will be part of a 15-30 minute question and answer-style interview with Lynn Shotwell, CEO of Worldwide ERC® as you discuss current events and the intersection of industry trends with your organization's perspective and approach to solutions and opportunities.

Social Media Sponsorships

Reach to:

Twitter: 11,500+ followers
Facebook: 2,800+ followers
Instagram: 1,000+ followers
Linkedin: 8,700+ followers

You develop the content and we schedule it in advance on our social media management tool. We have a guide and some best practices to help you – but this is your time to shine!

Benefits include:

Shared brand awareness
Product and thought leadership visibility for your company
Greater visibility in our globally branded channels
Promoted content

Options include:

1 full day
1 month (4 posts, 1 post per week)
3 months (8 posts spread out over 12 weeks)

An average engagement includes:

4,700 impressions (across all 4 channels)
115 engagements per post (across all 4 channels)

	Requirements
Facebook	Recommended News Feed image size: 1,200 x 630 pixels. News Feed image ratio: 4:3. Text: 90 characters (longer posts may be truncated on small screens)
Twitter	Image from a Tweet with shared link 1200 x 628 pixels Tweet sharing a single image: 1200 x 675 pixels (recommended, but most images with standard aspect ratios will not be cropped) Tweet sharing two images: 700 x 800 pixels (both images) Tweet sharing three images: Left image: 700 x 800 pixels Right images: 1200 x 686 pixels Tweet sharing four images: 1200 x 600 pixels (per image) Four is the maximum number of images available on one Tweet Recommended aspect ratio is 16:9. Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on web. Keep the character count to fewer than 280.
LinkedIn	Use a 1.91:1 ratio (1200x627 px). Image must be more than 200px wide. Post cut-off: 210 characters or less (before clicking 'See more') Post body: 1,300 characters.
Instagram	1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait) Instagram caption limit is 2,200 characters. Instagram captions are truncated at 125 characters.

Sponsored HTML Eblasts
E-newsletter
Social Media Sponsorships

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*2020 Harvey AdQ Study

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Interested in partnering with WorldwideERC® for marketing and advertising? Please contact our team by filling in your information and we will promptly contact you.